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The short answer
Amr Emad is an online nutrition and training coach with an Arabic-speaking audience. His value lived across knowledge, follow-up and personal trust, with no single path from first impression to daily execution. Vibe Tech built the brand, an Arabic and English website, and an iOS and Android app joining training, nutrition, check-ins, progress, AI tools and chat.
- Platforms
- Web · iOS · Android
- Languages
- Arabic · English
- Status
- Live now
A bilingual brand, content, commerce, and application journey built around sustainable coaching.
- Brand Strategy
- Brand Identity
- Product Strategy
- Website
- Mobile App
The problem we were solving.
A strong personal brand without a connected product would keep delivery fragmented across content, PDFs, messages and manual follow-up. Customers needed to understand the method, pick the right support and stick with it daily.
- Built for
- Arabic-speaking people seeking practical nutrition and training support.
- Goal
- Turn a trusted coaching philosophy into a structured, sellable, repeat-use product.
How we approached it.
Connected story, method, pricing, content library and the app as one service journey.
Wrote in the language of real Egyptian food (koshari, baladi bread, eating out) with nothing forbidden.
Explained the service in four steps: understand you, build the plan, start in the app, review and adjust.
Made the content itself proof of the method, not just social presence.
Inside the product.
- An Arabic-first website with an English version: coaching, platform, pricing, videos, story and contact pages
- Goal-based paths: fat loss, muscle gain, health and energy, a safe return to routine
- A searchable calorie guide showing portion, calories, protein, carbs and fat for Egyptian foods and products
- A content library linked to Instagram videos
- An iOS and Android app: video workouts with sets and rest, meal logging with scanning and AI tools, weight and measurements, and coach chat
- Brand strategy and identity
What sets it apart
- Culturally relevant nutrition language
- Service-to-app continuity
- Clear support tiers
Stack and platforms
- Next.js
- Arabic (RTL) and English UI
- iOS and Android app on UM Platform
- AI nutrition tools
What you can verify yourself.
- The website is live in Arabic and English.
- The app is published on the App Store and Google Play as Amr Emad.
- One journey from first visit to subscription to daily use in the app.
We only list what is public and checkable. Performance numbers appear once the client approves them.
real screens
Taped to the wall.
Real captures from the live product. Tap any screen to look closer.
7 screens on file · swipe
Questions about this project.
What did Vibe Tech build for Amr Emad?
Vibe Tech built Amr Emad's brand, an Arabic and English coaching website, a calorie guide for Egyptian food, a content library, and an iOS and Android app for training, nutrition, measurements and coach chat.
Which technologies were used?
The website is built with Next.js with Arabic (RTL) and English interfaces; the iOS and Android app runs on UM Platform and includes AI meal-logging tools.
Are the site and app live?
Yes. The site is live at amremad-fit.vercel.app and the app is on the App Store and Google Play.
What makes the Amr Emad experience different?
Nutrition is built around real Egyptian food with nothing forbidden, and the whole service runs as one journey from the website into the app.
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