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The short answer
MA Fitness is coach Moumen Atef's coaching service, and recurring coaching needed more structure than content and messaging alone. Vibe Tech built a gaming-inspired site ("Level Up Fitness") that turns the journey into levels, XP and achievements, connected to the MA Fitness app for plans, tracking and follow-up.
- Platforms
- Web · Android
- Languages
- Arabic · English
- Status
- Live now
A customer-facing brand site connected to a structured mobile service for training, nutrition, and progress.
- Product Strategy
- UX/UI
- Website
- Mobile App
The problem we were solving.
Manual delivery would limit consistency as the client base grew. The experience had to make daily commitment both fun and clear.
- Built for
- People seeking guided fitness with a consistent digital experience.
- Goal
- Turn personal coaching into a recognizable, productized service.
How we approached it.
Connected acquisition to a mobile workflow for plans, tracking and follow-up.
Used game language: every rep a power-up, every workout a boss fight.
Gave services, training, transformations and the XP system their own pages.
Inside the product.
- An English and Arabic website with about, services, training, transformations, XP system and contact pages
- A coach profile with stats, achievements and a skill tree
- Daily quests, achievements and rewards
- Progress tracking with analytics
- The MA Fitness Android app for plans, progress and communication
What sets it apart
- Service productization
- Daily-use mobile layer
- Consistent customer journey
Stack and platforms
- Responsive web
- Arabic and English
- Gamified UI
- Android app on UM Platform
What you can verify yourself.
- The website is live in English and Arabic.
- The MA Fitness app is published on Google Play.
- A visual experience that breaks from typical coaching sites.
We only list what is public and checkable. Performance numbers appear once the client approves them.
real screens
Taped to the wall.
Real captures from the live product. Tap any screen to look closer.
7 screens on file · swipe
Questions about this project.
What did Vibe Tech build for MA Fitness?
Vibe Tech built a gaming-inspired fitness site for coach Moumen Atef with XP, achievements and quests, plus the MA Fitness Android app for plans, progress and communication.
Which technologies were used?
A responsive website with a gamified Arabic and English interface, and an Android app built on UM Platform.
Are the site and app live?
Yes. The site is at ma-brand.vercel.app and the app is on Google Play.
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