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The short answer
Captain Omar Horany is an online coach offering a 12-week 1:1 program. His knowledge-led service needed to prove its usefulness before asking for commitment. Vibe Tech built an Arabic and English platform with programs, interactive tools, articles and results, connected to an iOS and Android app and a package booking path.
- Platforms
- Web · iOS · Android
- Languages
- Arabic · English
- Status
- Live now
A product-led coaching website that earns trust through useful tools, structured education, and a connected application.
- Product Strategy
- UX/UI
- Website
- Mobile App
- Content Architecture
The problem we were solving.
A purely promotional site would underuse the coach's expertise and weaken organic discovery. Self-directed visitors need real value before they talk to anyone.
- Built for
- Self-directed users researching training, nutrition, and coaching support.
- Goal
- Turn expertise into discoverable utility and qualified applications.
How we approached it.
Built acquisition around four things: programs, interactive tools, educational content and the app.
Put utility before the sale: tools deliver instant value, articles demonstrate expertise.
Prepared the article system for search engines.
Made the packages (CORE and ELITE), the booking path and WhatsApp contact clear.
Inside the product.
- Pages for programs, results, tools, tips, about, the app and booking
- CORE and ELITE package comparison with clear goals: fat loss, muscle gain, injury rehab, strength and performance
- Free interactive tools for visitors
- An SEO-ready article system
- A booking path and direct WhatsApp contact
- An iOS and Android app for workouts, nutrition, progress and direct support
- Terms and privacy pages
What sets it apart
- Utility before conversion
- Education as product proof
- Multiple acquisition routes
Stack and platforms
- Next.js
- Interactive tools
- SEO article system
- Arabic and English
- iOS and Android app on UM Platform
What you can verify yourself.
- The website is live in Arabic and English.
- The app is published on the App Store and Google Play as Omar Horany.
- Multiple entry points: tools, articles, programs, results and the app.
We only list what is public and checkable. Performance numbers appear once the client approves them.
real screens
Taped to the wall.
Real captures from the live product. Tap any screen to look closer.
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Questions about this project.
What did Vibe Tech build for Omar Horany?
Vibe Tech built an Arabic and English coaching platform for Omar Horany with programs, interactive tools, SEO articles, results and a booking path, plus an iOS and Android app for workouts, nutrition and progress.
Which technologies were used?
The website is built with Next.js, interactive tools and an article system; the iOS and Android app runs on UM Platform.
Is the platform live?
Yes. The site is live at omar-horany.vercel.app and the app is on the App Store and Google Play.
Why does the site include tools and articles?
So visitors get real value before committing, and so the coach's expertise shows up in search and brings qualified clients.
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