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The short answer
BALM FIT is coach Ahmed El-Balm's online training service. It needed to feel supportive and credible without becoming clinical or generic. Vibe Tech built a calm visual identity, an Arabic and English website, and the BALM FIT app on iOS and Android for daily programs, video workouts, measurements and direct coach messaging.
- Platforms
- Web · iOS · Android
- Languages
- Arabic · English
- Status
- Live now
A calmer wellness identity connected to a practical coaching application and customer journey.
- Brand Strategy
- Brand Identity
- Logo
- Visual Identity
- Website
- Mobile App
The problem we were solving.
The loud visual language common in performance fitness would contradict a promise of sustainable guidance. The brand needed trust, recognition and a smooth move from discovery into the app.
- Built for
- People seeking approachable, structured wellness support.
- Goal
- Create trust, recognition, and a seamless move from brand discovery into application use.
How we approached it.
Chose a calm identity and a direct product story linking reassurance to daily utility.
Summarised the service in three steps: a plan built for you, follow-up rather than a file, all your progress in the app.
Made the first step easy: a free assessment over WhatsApp.
Clarified subscription levels: diet and training, diet only, or training only.
Inside the product.
- A full visual identity: logo and visual system
- A website with method, results, app, coach and plans sections
- Free-assessment booking and subscription paths over WhatsApp
- The BALM FIT app on iOS and Android: daily program, a video for every exercise, weight and measurement tracking, direct coach messages
- A plans page with different durations and levels
What sets it apart
- Calm category posture
- Brand-to-app continuity
- Accessible wellness language
Stack and platforms
- Responsive web
- Arabic and English
- iOS and Android app on UM Platform
What you can verify yourself.
- The website is live in Arabic and English.
- The BALM FIT app is published on the App Store and Google Play.
- One identity from the website into the app.
We only list what is public and checkable. Performance numbers appear once the client approves them.
real screens
Taped to the wall.
Real captures from the live product. Tap any screen to look closer.
7 screens on file · swipe
Questions about this project.
What did Vibe Tech build for BALM FIT?
Vibe Tech built BALM FIT's visual identity, an Arabic and English website, and an iOS and Android app for daily programs, video workouts, measurements and direct messaging with coach Ahmed El-Balm.
Which technologies were used?
A responsive website with Arabic and English interfaces, and an iOS and Android app built on UM Platform.
Are the site and app live?
Yes. The site is at balmfit.vercel.app and the app is on the App Store and Google Play.
Why a calm identity?
BALM FIT promises consistency and reassurance, so the identity avoids the aggressive visual language typical of performance fitness.
Next project
HA Fitness
Full coaching brand with an app · Fitness services & mobile coaching
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