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The short answer
HA Fit is Hassan and Amira's online coaching business, training men and women from Egypt to the world. It had programs, coaches, transformations and an app that needed one commercial architecture. Vibe Tech built the brand, a multi-page Arabic and English website, and the HA Fit app on iOS and Android for plans, nutrition, progress and coach messaging.
- Platforms
- Web · iOS · Android
- Languages
- Arabic · English
- Status
- Live now
A complete brand and digital coaching ecosystem spanning programs, proof, experts, content, and application delivery.
- Brand Strategy
- Brand Identity
- Logo
- Color System
- Typography
- Website
- Mobile App
The problem we were solving.
Without clear hierarchy, the breadth of the business (many programs, two coaches, transformation photos, an app) would read as clutter rather than capability. Each audience needed its own route to a decision.
- Built for
- People comparing coaching programs and looking for credible expert support.
- Goal
- Organize a multi-offer fitness business into a coherent, conversion-ready digital system.
How we approached it.
Created distinct routes for program choice, trust, team expertise, transformation proof and app adoption.
Built the brand on H + A: one name, two coaches with clear specialisms.
Applied the identity across many page types instead of one landing page.
Made the app part of the service itself, not an add-on.
Inside the product.
- A multi-page website: home, subscriptions, results, coaches, app, story, contact
- Four program routes: 1:1 coaching, strength and muscle, reset, fitness that fits your life
- A coaches page: Hassan for men's strength and performance, Amira for women's training, nutrition and habits
- A before-and-after transformations gallery that respects client privacy
- The HA Fit app on iOS and Android: home, workout plan, nutrition, progress tracking and coach messages
- A full visual identity: logo, colour and typography
What sets it apart
- Full-funnel ecosystem
- Brand applied across many page types
- Application as service infrastructure
Stack and platforms
- Responsive multi-page web
- Content architecture
- Arabic and English
- iOS and Android app on UM Platform
What you can verify yourself.
- The website is live in Arabic and English.
- The HA Fit app is published on the App Store and Google Play.
- One identity carried across every page and the app.
We only list what is public and checkable. Performance numbers appear once the client approves them.
real screens
Taped to the wall.
Real captures from the live product. Tap any screen to look closer.
7 screens on file · swipe
Questions about this project.
What did Vibe Tech build for HA Fit?
Vibe Tech built HA Fit's full brand, a multi-page Arabic and English website for programs, results, coaches and the app, and the HA Fit iOS and Android app for plans, nutrition, progress and coach messaging.
Which technologies were used?
A responsive multi-page website with a clear content architecture and Arabic and English interfaces, plus an iOS and Android app built on UM Platform.
Are the site and app live?
Yes. The site is live at ha-fitness.vercel.app and the app is on the App Store and Google Play.
Who are Hassan and Amira?
HA stands for Hassan and Amira: Hassan leads men's training and strength programs, and Amira specialises in women's training, nutrition and habits.
Next project
Omar Horany
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